Generating Revenue: TV is Still The Answer

Many marketers agree that television is the way to go when advertising. Watching something on TV is not only engaging and memorable, but more popular than any other type of content out there. However, what many fail to recognize is that TV...

Why Your Law Firm Needs to be Advertising on TV

Typically a legal dispute is unexpected and costly! And unlike a mechanic or doctor - many people don’t have a preferred attorney on hand. As a result, most people who need legal help end up contacting the first lawyer they can think of - which...

Does Broadcast TV Still Work?

Many people wonder with so many options in the streaming space whether broadcast television still works. Are cord-cutters interfering with the ability of broadcast television to accomplish an effective return on your marketing investment? Can you...

Why Your Business is Never Too Small for TV Advertising

Regardless of the size of your business, advertising is incredibly important. You always have the potential to reach someone who can benefit from your business with your advertising efforts, increasing your reach and widening your customer base....

An Inside Look: The Role Local TV Plays During Crisis

Local TV Playing Vital Role in Global Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates...

Viewers Want Local Information. Are You Providing It?

Due to the current COVID-19 crisis, there has been a rapid increase in television viewership--especially for local news stations. Viewers want to know exactly what's happening: where cases of coronavirus stand across the state, important contact...

The Truth About How DVRs Affect Ad Viewing

When DVRs were first released, many advertisers feared that TV advertisements would be made obsolete. However, in the years since, it has become clear that people are still watching TV ads – even if they have DVRs. In fact, TV is still the go-to...

Going Beyond Spots: The Expertise Your TV Consultant Should Be Providing

Working with media consultants is always useful, but the real value is when they go beyond just creating relevant content. When this occurs, your business will see continued results and partnerships as an added benefit. It is important to...

Understanding CPM and Other TV Buying Terms

Media advertising has the potential to drive brand awareness, build leads, and convert new potential customers. TV advertising, for example, can return $6.50 for every dollar spent on promotions.

The key for businesses lies in understanding how...

How to Ensure Your Ad Creative Connects and Engages with Potential Customers

It’s said that you only get one chance to make a good first impression, but the rules are a little different when creative TV ads are concerned. In this case, a good ad can potentially make a great impression every time someone watches it,...