Case Study Highlight: Subaru of Las Vegas

Subaru of Las Vegas is the only Subaru dealership in the Las Vegas area and needed more locals to know it. Prior to partnering with Meredith Las Vegas, Subaru of Las Vegas had been focusing primarily on cold calling and generalized campaigns.

The Biggest Lies About TV

When you think about the transformation of the television set - bulky cubes with black and white pictures and antennas on top, to the now sleak, flat and crystal clear 4k picture - it’s pretty remarkable. Especially when you consider that through...

Generating Revenue: TV is Still The Answer

Many marketers agree that television is the way to go when advertising. Watching something on TV is not only engaging and memorable, but more popular than any other type of content out there. However, what many fail to recognize is that TV...

Does Broadcast TV Still Work?

Many people wonder with so many options in the streaming space whether broadcast television still works. Are cord-cutters interfering with the ability of broadcast television to accomplish an effective return on your marketing investment? Can you...

Why Your Business is Never Too Small for TV Advertising

Regardless of the size of your business, advertising is incredibly important. You always have the potential to reach someone who can benefit from your business with your advertising efforts, increasing your reach and widening your customer base....

How Do I Reach Cord Cutters?

Across the United States, cable and satellite TV subscriptions have continued to  drop by more than four million subscribers between 2019 and 2020. Even though these consumers have cut the cord to traditional cable services, there are still...

An Inside Look: The Role Local TV Plays During Crisis

Local TV Playing Vital Role in Global Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

TV Viewership is Up: Tips on What and How to Advertise Effectively During COVID-19

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

To Advertise or Not to Advertise? Your Questions Answered During COVID-19

Many businesses are adapting fast to meet the new needs of their customers. Changes include tapping into their digital marketing capabilities such as virtual tours, test drives, and doctor appointments, or providing delivery services when they...