What to Consider Before Making Your Commercial

It’s time to make your commercial! 

You have the lights, camera, and talent! Now time for the most critical part - how to make it memorable? A great commercial can leave you laughing or crying, but no matter how the viewer is left feeling, the...

TV is Here to Stay: Why Your Business Needs to Take Advantage of TV Advertising

The first television ad was aired in 1941 and was seen by a mere 4,000 people. TV advertising has been booming ever since, with advertisers spending as much as $548 million per week. In the age of rising digital advertising, what makes TV...

How to Use TV When You’re B2B

Television advertising is still a key component to a successful marketing campaign. With a 70% likelihood of recouping an investment within three to six months, TV commercials as part of a marketing strategy continue to bring a positive ROI. For...

Tips for Creating an Effective TV Commercial

COVID-19 has shifted advertising in unprecedented ways.  Now, more than ever, you need to advertise your business to let customers know that you're open.  Whether you're a big company or a small one, TV advertising is the most effective way to...

The Biggest Lies About TV

When you think about the transformation of the television set - bulky cubes with black and white pictures and antennas on top, to the now sleak, flat and crystal clear 4k picture - it’s pretty remarkable. Especially when you consider that through...

Generating Revenue: TV is Still The Answer

Many marketers agree that television is the way to go when advertising. Watching something on TV is not only engaging and memorable, but more popular than any other type of content out there. However, what many fail to recognize is that TV...

Why Your Law Firm Needs to be Advertising on TV

Typically a legal dispute is unexpected and costly! And unlike a mechanic or doctor - many people don’t have a preferred attorney on hand. As a result, most people who need legal help end up contacting the first lawyer they can think of - which...

Does Broadcast TV Still Work?

Many people wonder with so many options in the streaming space whether broadcast television still works. Are cord-cutters interfering with the ability of broadcast television to accomplish an effective return on your marketing investment? Can you...

Why Your Business is Never Too Small for TV Advertising

Regardless of the size of your business, advertising is incredibly important. You always have the potential to reach someone who can benefit from your business with your advertising efforts, increasing your reach and widening your customer base....

An Inside Look: The Role Local TV Plays During Crisis

Local TV Playing Vital Role in Global Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates...