Why Marketing to Too Many People Could Cost You

In the most basic sense, every marketing team's purpose is to reach the right consumers and increase sales. The problem is some businesses make the mistake of selling to everyone rather than the right ones. Take, for example, Segway, which...

Marketing to Millennials Through Blogs: What You Need to Know

Blogs have seen significant increases in popularity, and can be an excellent tool for marketers looking for new ways to connect with millennial members of their audience. Millennials are more likely to do extensive research before making a...