Meredith Las Vegas Blog

OTT and CTV are not the future of TV advertising – it's happening now!  More than 70% of consumers have at least one major OTT subscription (with several having more than one), and 80% of US TV households now have at least one CTV device, up from...

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

Across the United States, cable and satellite TV subscriptions have continued to  drop by more than four million subscribers between 2019 and 2020. Even though these consumers have cut the cord to traditional cable services, there are still...

If TV ads are at the heart of your marketing program, then embracing the power of OTT might just be what you need to reach the next level. This advertising medium is becoming increasingly popular as people choose streaming platforms that add to...

Over 50 percent of people use OTT media services every day to fulfill their entertainment needs, according to a report by Forbes. Many even subscribe to three distinct OTT services to tap into all the content they want to watch most. But does the...