How to Prepare Your Business Now for Positive Growth in the Upcoming Months

As stay-at-home orders are beginning to lift around the country, many businesses are asking the question- what now? As new reopening phases are announced, you’ll want to have a strong plan of action in place to set your business up for success.

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

Top 12 Growing Industries in 2020

During the first quarter of each new year, many business owners reflect on the successes and failures of the previous year to identify elements that are going well and areas in which they would benefit from making improvements. Studying trends...

Creating a Culture of Good is Also Good for Business

A company with a positive workplace culture will often see more success in its efforts and its employees. Doug Conant of Campbell Soup said it best: “To win in the marketplace, you must first win in the workplace.” In fact, a study done by...

How to Learn From Your Past Advertising Failures: 10 Questions to Ask Yourself

Over the past few years, companies have created ad campaigns that didn’t see as much success as they would have liked. Whether they targeted the wrong audience, ran the campaign on the wrong medium or channel, or the subject matter of their...

You Are Not Your Target Demo: Making Research-Based Marketing Decisions

One of the most common mistakes that business owners make is assuming that their target demographic shares traits with themselves. This phenomenon is known as “projecting.” It’s a natural trait that essentially means that a person assumes that...

5 Simple Steps to Prepare Your Business Before You Start Advertising

So you are ready to start advertising? Congratulations! Advertising is the perfect way to increase business growth and see a return on investment. Before you actually start your first advertising campaign, it is important to prepare your business...