How to Learn From Your Past Advertising Failures: 10 Questions to Ask Yourself

Over the past few years, companies have created ad campaigns that didn’t see as much success as they would have liked. Whether they targeted the wrong audience, ran the campaign on the wrong medium or channel, or the subject matter of their...

You Are Not Your Target Demo: Making Research-Based Marketing Decisions

One of the most common mistakes that business owners make is assuming that their target demographic shares traits with themselves. This phenomenon is known as “projecting.” It’s a natural trait that essentially means that a person assumes that...

5 Simple Steps to Prepare Your Business Before You Start Advertising

So you are ready to start advertising? Congratulations! Advertising is the perfect way to increase business growth and see a return on investment. Before you actually start your first advertising campaign, it is important to prepare your business...