8 Stats That Will Have You Saying YES! To OTT

By now, there's been a lot of talk about OTT and the potential it brings to marketing and advertising. Not only is it growing more popular among consumers with more than 50 million cord-cutters in the U.S. (and predicted to reach 55.1 million in...

Paid Ads & PR – How to Use Both to Your Advantage!

When it comes to reaching your marketing goals, it is important to consider using both an advertising and PR campaign. Advertising is great for improving website traffic, brand awareness, lead generation, conversion and sales. Public relations is...

10 Questions to Ask Yourself Before Creating a Marketing Plan

As you may already know, a well-thought-out marketing plan is essential for any business' success and growth. Planning and organization ensure everyone on the team is on the same page, understands their role, and knows how to execute it. 

...

Make Sure Your Media Partner is Giving You the Most

A media partner collaborates with your brand for the sake of getting your message out to your target audience. Most media professionals have the tools and expertise, including video production capabilities, to handle all aspects of your...

Tips for Specialized Healthcare Practices to Effectively Advertise Themselves

It can feel like an uphill struggle to market a healthcare practice, particularly during these times as practices compete for attention and brand recognition. However, this doesn't mean you have to get lost in the mix. If you want to break...

Financial Institutions Investing in Community Marketing

In a crowded market, establishing a financial institution can be challenging. Competition that has been around for years can make it difficult for your business to develop brand awareness and trust. One of the best ways to become a household...

5 Do's and 5 Don'ts for Successful Content-Driven Marketing

There has never been a better time to use content-driven marketing to reach your target audience. Content-driven marketing is a strategy that seeks to educate buyers while turning them into customers. It brands you as an authority who is willing...

6 Tips to Tailoring Your Advertising Using the Buyers Funnel

When it comes to marketing, one of the best strategies to maximize any campaign is to understand the industry you are in and the consumer buying process in that industry.  At each stage of the buyer's process or journey, customers have different...

Cheat Sheet: Advertising Terms Made Simple

Whether you're launching your first advertising campaign or your hundredth, it's critical to understand familiar advertising terms, what they mean, and how they impact your campaign. From the latest trends to established advertising methods, an...

How to Prepare Your Business Now for Positive Growth in the Upcoming Months

As stay-at-home orders are beginning to lift around the country, many businesses are asking the question- what now? As new reopening phases are announced, you’ll want to have a strong plan of action in place to set your business up for success.