Holiday Marketing in 2020: 7 Things You Should Know

Retailers and consumers eagerly look forward to the holiday season. This year is no different as excitement builds and consumers try to make their plans. But no one knows quite what to expect. No holiday parties? Fewer gatherings? More online...

Cheat Sheet: Advertising Terms Made Simple

Whether you're launching your first advertising campaign or your hundredth, it's critical to understand familiar advertising terms, what they mean, and how they impact your campaign. From the latest trends to established advertising methods, an...

How to Prepare Your Business Now for Positive Growth in the Upcoming Months

As stay-at-home orders are beginning to lift around the country, many businesses are asking the question- what now? As new reopening phases are announced, you’ll want to have a strong plan of action in place to set your business up for success.

Top 12 Growing Industries in 2020

During the first quarter of each new year, many business owners reflect on the successes and failures of the previous year to identify elements that are going well and areas in which they would benefit from making improvements. Studying trends...

The Truth About How DVRs Affect Ad Viewing

When DVRs were first released, many advertisers feared that TV advertisements would be made obsolete. However, in the years since, it has become clear that people are still watching TV ads – even if they have DVRs. In fact, TV is still the go-to...

Going Beyond Spots: The Expertise Your TV Consultant Should Be Providing

Working with media consultants is always useful, but the real value is when they go beyond just creating relevant content. When this occurs, your business will see continued results and partnerships as an added benefit. It is important to...

How to Learn From Your Past Advertising Failures: 10 Questions to Ask Yourself

Over the past few years, companies have created ad campaigns that didn’t see as much success as they would have liked. Whether they targeted the wrong audience, ran the campaign on the wrong medium or channel, or the subject matter of their...

How to Match Digital Marketing Tactics to Your Goals

Although traditional marketing methods, like a TV ad schedule, still have tremendous pull, they are best complemented by smart digital marketing tactics. The ever-increasing popularity of the internet is changing how people approach the purchase...

5 Ways for Businesses With a Longer Sales Cycle to Take Advantage of Branding

Not all businesses offer a product or service that can be purchased quickly and easily. Some companies offer products and/or services that may require months or even years of consideration on the part of the consumer. Common examples include...

You Are Not Your Target Demo: Making Research-Based Marketing Decisions

One of the most common mistakes that business owners make is assuming that their target demographic shares traits with themselves. This phenomenon is known as “projecting.” It’s a natural trait that essentially means that a person assumes that...