Digital Marketing Trends to Watch, and How You Can Keep Up

In today's digital society, digital marketing has become more important than ever. Many businesses are turning to their digital marketing efforts to help raise brand awareness, bring in new website traffic, increase conversions, and build...

Top 12 Growing Industries in 2020

During the first quarter of each new year, many business owners reflect on the successes and failures of the previous year to identify elements that are going well and areas in which they would benefit from making improvements. Studying trends...

The Truth About How DVRs Affect Ad Viewing

When DVRs were first released, many advertisers feared that TV advertisements would be made obsolete. However, in the years since, it has become clear that people are still watching TV ads – even if they have DVRs. In fact, TV is still the go-to...

Creating a Culture of Good is Also Good for Business

A company with a positive workplace culture will often see more success in its efforts and its employees. Doug Conant of Campbell Soup said it best: “To win in the marketplace, you must first win in the workplace.” In fact, a study done by...

Going Beyond Spots: The Expertise Your TV Consultant Should Be Providing

Working with media consultants is always useful, but the real value is when they go beyond just creating relevant content. When this occurs, your business will see continued results and partnerships as an added benefit. It is important to...

Understanding CPM and Other TV Buying Terms

Media advertising has the potential to drive brand awareness, build leads, and convert new potential customers. TV advertising, for example, can return $6.50 for every dollar spent on promotions.

The key for businesses lies in understanding how...

You Are Not Your Target Demo: Making Research-Based Marketing Decisions

One of the most common mistakes that business owners make is assuming that their target demographic shares traits with themselves. This phenomenon is known as “projecting.” It’s a natural trait that essentially means that a person assumes that...