What Local Advertisers Need to Know About OTT

If TV ads are at the heart of your marketing program, then embracing the power of OTT might just be what you need to reach the next level. This advertising medium is becoming increasingly popular as people choose streaming platforms that add to...

What Is OTT?

Over 50 percent of people use OTT media services every day to fulfill their entertainment needs, according to a report by Forbes. Many even subscribe to three distinct OTT services to tap into all the content they want to watch most. But does the...