Meredith Las Vegas Blog

To gain maximum engagement between the public and your brand, it takes more than a sign on your storefront and word of mouth. Strategically marketing your small business across all platforms is key. Branding is a necessary part of succeeding in...

A strong marketing strategy doesn't stop and start based on how things are going or even what promotions you're running. It's consistent. Your company should always be sending out a consistent message to your audience in good times and bad....

Any media partner working with a client needs a solid understanding of their goals--and, knowing their budget is an important part of that. Each marketing campaign starts with a budget, usually one based on the client's current financial status...

Many businesses fall into the trap of thinking that a quick advertising blitz can bring long term results. Imagine a pet supply company that has a big sale in July focusing on pet care products. The pet supply company has a big ad campaign...

Regardless of the size of your business, advertising is incredibly important. You always have the potential to reach someone who can benefit from your business with your advertising efforts, increasing your reach and widening your customer base....

Businesses strive to become the leaders in their industry: the name that people recognize when they think of a brand. Seventy seven percent of people refer to name brands, rather than specific objects, when they talk about certain products.  Many...

Short-term advertising: it sounds like an excellent way to spread information about a seasonal promotion or an upcoming sale. The problem, however, is that advertising is much more than a seasonal or short-term commitment. Consider McDonald's: a...

When an organization launches a campaign to increase brand awareness, it is often assumed that increased foot traffic will naturally follow. Although this is sometimes the case, it is never a guarantee. There is a notable difference between brand...

There is no argument that TV is very useful in generating mass awareness, attention and, more importantly, sales. However, to see the impact your TV ad is having, you must first evaluate your TV campaign return on investment, or ROI, and learn...