Maximize Your Ad Spend with These Tips

Small businesses face unique challenges when it comes to advertising. Unlike big corporations, you're not likely to have large advertising budgets to experiment with, but you still need to elevate your message above the competition. This means...

Why Marketing to Too Many People Could Cost You

In the most basic sense, every marketing team's purpose is to reach the right consumers and increase sales. The problem is some businesses make the mistake of selling to everyone rather than the right ones. Take, for example, Segway, which...

How to Set a Marketing Budget for Your Small Business

To gain maximum engagement between the public and your brand, it takes more than a sign on your storefront and word of mouth. Strategically marketing your small business across all platforms is key. Branding is a necessary part of succeeding in...

The Importance of Advertising Consistency

A strong marketing strategy doesn't stop and start based on how things are going or even what promotions you're running. It's consistent. Your company should always be sending out a consistent message to your audience in good times and bad....

The Importance of Communicating Your Budget With Your Media Partner

Any media partner working with a client needs a solid understanding of their goals--and, knowing their budget is an important part of that. Each marketing campaign starts with a budget, usually one based on the client's current financial status...

Why Advertising in the Short Term Doesn't Bring Long Term Results

Many businesses fall into the trap of thinking that a quick advertising blitz can bring long term results. Imagine a pet supply company that has a big sale in July focusing on pet care products. The pet supply company has a big ad campaign...

Why Your Business is Never Too Small for TV Advertising

Regardless of the size of your business, advertising is incredibly important. You always have the potential to reach someone who can benefit from your business with your advertising efforts, increasing your reach and widening your customer base....

How to Position Yourself as a Leader in Your Category

Businesses strive to become the leaders in their industry: the name that people recognize when they think of a brand. Seventy seven percent of people refer to name brands, rather than specific objects, when they talk about certain products.  Many...

Why Can't I Just Advertise For One Month?

Short-term advertising: it sounds like an excellent way to spread information about a seasonal promotion or an upcoming sale. The problem, however, is that advertising is much more than a seasonal or short-term commitment. Consider McDonald's: a...

Awareness and Foot Traffic Are Not The Same Thing

When an organization launches a campaign to increase brand awareness, it is often assumed that increased foot traffic will naturally follow. Although this is sometimes the case, it is never a guarantee. There is a notable difference between brand...