Why Your Business is Never Too Small for TV Advertising

Regardless of the size of your business, advertising is incredibly important. You always have the potential to reach someone who can benefit from your business with your advertising efforts, increasing your reach and widening your customer base....

How to Position Yourself as a Leader in Your Category

Businesses strive to become the leaders in their industry: the name that people recognize when they think of a brand. Seventy seven percent of people refer to name brands, rather than specific objects, when they talk about certain products.  Many...

Why Can't I Just Advertise For One Month?

Short-term advertising: it sounds like an excellent way to spread information about a seasonal promotion or an upcoming sale. The problem, however, is that advertising is much more than a seasonal or short-term commitment. Consider McDonald's: a...

Why It’s Critical to Stay Connected to Your Customers During the COVID-19 Crisis

During this current time of uncertainty, many businesses are struggling to decide what steps to take next. What do you need to do to protect yourself, your employees and your business? Across the nation, many businesses have closed their doors...

Digital Marketing Trends to Watch, and How You Can Keep Up

In today's digital society, digital marketing has become more important than ever. Many businesses are turning to their digital marketing efforts to help raise brand awareness, bring in new website traffic, increase conversions, and build...

Awareness and Foot Traffic Are Not The Same Thing

When an organization launches a campaign to increase brand awareness, it is often assumed that increased foot traffic will naturally follow. Although this is sometimes the case, it is never a guarantee. There is a notable difference between brand...

How to Evaluate Your TV Advertising ROI

There is no argument that TV is very useful in generating mass awareness, attention and, more importantly, sales. However, to see the impact your TV ad is having, you must first evaluate your TV campaign return on investment, or ROI, and learn...