Holiday Marketing in 2020: 7 Things You Should Know

Retailers and consumers eagerly look forward to the holiday season. This year is no different as excitement builds and consumers try to make their plans. But no one knows quite what to expect. No holiday parties? Fewer gatherings? More online...

Common Mistakes Businesses Are Making With Digital Marketing

Digital marketing has grown into one of the most important marketing avenues for businesses of all sizes. However, there are a lot of misconceptions and confusion in the digital space, where even the terminology is ever-evolving. Many shy away...

Is My Website Up to Par With My Competition?

Websites are the de facto "front door" to modern businesses. Companies that leverage cutting edge technology and web optimization practices can outperform less invested competitors. According to HubSpot, organic SEO is about 5.66 times more...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

Why It’s Critical to Stay Connected to Your Customers During the COVID-19 Crisis

During this current time of uncertainty, many businesses are struggling to decide what steps to take next. What do you need to do to protect yourself, your employees and your business? Across the nation, many businesses have closed their doors...

Digital Marketing Trends to Watch, and How You Can Keep Up

In today's digital society, digital marketing has become more important than ever. Many businesses are turning to their digital marketing efforts to help raise brand awareness, bring in new website traffic, increase conversions, and build...

How to Create a Digital Marketing Funnel

In today's digital world, 87 percent of consumers search for products online before they buy, according to Retail Dive. A consumer thinking about purchasing a new car might start with a Google search for "things to consider when buying a new...

How to Match Digital Marketing Tactics to Your Goals

Although traditional marketing methods, like a TV ad schedule, still have tremendous pull, they are best complemented by smart digital marketing tactics. The ever-increasing popularity of the internet is changing how people approach the purchase...

What Is OTT?

Over 50 percent of people use OTT media services every day to fulfill their entertainment needs, according to a report by Forbes. Many even subscribe to three distinct OTT services to tap into all the content they want to watch most. But does the...