Don't Let the Virtual World Stop you From Doing Business

eCommerce has become increasingly popular over the years, but 2020 took it to another level. Due to the recent COVID-19 pandemic and the subsequent shelter-in-place orders all over the world, millions have relied on eCommerce. Digital Commerce...

How to Position Yourself as a Leader in Your Category

Businesses strive to become the leaders in their industry: the name that people recognize when they think of a brand. Seventy seven percent of people refer to name brands, rather than specific objects, when they talk about certain products.  Many...

Your 'Welcome Back' Message As Businesses Reopen

As states begin to reopen and phases are being announced, it’s important for businesses to have a 'welcome back' campaign in place that will invite customers to reconnect with your business. Consumers want to know which phase your business will...

How to Prepare Your Business Now for Positive Growth in the Upcoming Months

As stay-at-home orders are beginning to lift around the country, many businesses are asking the question- what now? As new reopening phases are announced, you’ll want to have a strong plan of action in place to set your business up for success.

What 2008 Taught Us About Advertising During Economic Turbulence

When a plan of action is needed - especially a marketing plan -  it’s always good to look at the past and examine what worked and what didn’t. And when it came to marketing and advertising during the 2008 recession, many businesses struggled with...

An Inside Look: The Role Local TV Plays During Crisis

Local TV Playing Vital Role in Global Crisis

It’s a growing global issue and when it comes to consumers seeking news and information about the COVID-19 crisis, local TV stations are playing a critical role. With stay-at-home orders, mandates...

Top Tips for Properly Positioning Your Local Business During Times of Crisis

Your local business is incredibly important to your customers, your employees and, of course, to you! While many customers are already looking for ways to support local businesses throughout this crisis, you want to make sure you’re letting them...

TV Viewership is Up: Tips on What and How to Advertise Effectively During COVID-19

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

To Advertise or Not to Advertise? Your Questions Answered During COVID-19

Many businesses are adapting fast to meet the new needs of their customers. Changes include tapping into their digital marketing capabilities such as virtual tours, test drives, and doctor appointments, or providing delivery services when they...

Viewers Want Local Information. Are You Providing It?

Due to the current COVID-19 crisis, there has been a rapid increase in television viewership--especially for local news stations. Viewers want to know exactly what's happening: where cases of coronavirus stand across the state, important contact...