Make Sure Your Media Partner is Giving You the Most

A media partner collaborates with your brand for the sake of getting your message out to your target audience. Most media professionals have the tools and expertise, including video production capabilities, to handle all aspects of your...

Should You Use Ratings or Impressions to Measure Campaign Results?

It is important to understand the best way to measure your campaign results in order to gauge the effectiveness and ROI of your ad campaigns. However, it's essential to know which metrics to look at when measuring ad performance. 

Two key...

TV Viewership is Up: Tips on What and How to Advertise Effectively During COVID-19

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

New Year, New Plan: How to Plan Your Annuals

Now that the new year has arrived, it is time to prepare your annual advertising plan. Here’s what you need to know as you work on planning your annuals for the new year.

How to Ensure Your Ad Creative Connects and Engages with Potential Customers

It’s said that you only get one chance to make a good first impression, but the rules are a little different when creative TV ads are concerned. In this case, a good ad can potentially make a great impression every time someone watches it,...

Choosing Between Branding and Action Advertising Campaigns: When To Do What

If you’ve decided to invest in advertising for your company, congratulations. That’s an important step on the road to growing your company and increasing your bottom line. The next thing to think about is what kind of advertising campaign you...