Holiday Marketing in 2020: 7 Things You Should Know

Retailers and consumers eagerly look forward to the holiday season. This year is no different as excitement builds and consumers try to make their plans. But no one knows quite what to expect. No holiday parties? Fewer gatherings? More online...

TV Viewership is Up: Tips on What and How to Advertise Effectively During COVID-19

During the COVID-19 pandemic, television viewership is up across most areas of the United States. While many people at home are streaming, binging and catching up on shows and movies, a large majority are also watching local news stations for the...

Why Can't I Just Advertise For One Month?

Short-term advertising: it sounds like an excellent way to spread information about a seasonal promotion or an upcoming sale. The problem, however, is that advertising is much more than a seasonal or short-term commitment. Consider McDonald's: a...

Creating a Culture of Good is Also Good for Business

A company with a positive workplace culture will often see more success in its efforts and its employees. Doug Conant of Campbell Soup said it best: “To win in the marketplace, you must first win in the workplace.” In fact, a study done by...

New Year, New Plan: How to Plan Your Annuals

Now that the new year has arrived, it is time to prepare your annual advertising plan. Here’s what you need to know as you work on planning your annuals for the new year.

Awareness and Foot Traffic Are Not The Same Thing

When an organization launches a campaign to increase brand awareness, it is often assumed that increased foot traffic will naturally follow. Although this is sometimes the case, it is never a guarantee. There is a notable difference between brand...

You Are Not Your Target Demo: Making Research-Based Marketing Decisions

One of the most common mistakes that business owners make is assuming that their target demographic shares traits with themselves. This phenomenon is known as “projecting.” It’s a natural trait that essentially means that a person assumes that...

What Is OTT?

Over 50 percent of people use OTT media services every day to fulfill their entertainment needs, according to a report by Forbes. Many even subscribe to three distinct OTT services to tap into all the content they want to watch most. But does the...

How to Ensure Your Ad Creative Connects and Engages With Potential Customers

It’s said that you only get one chance to make a good first impression, but the rules are a little different when creative TV ads are concerned. In this case, a good ad can potentially make a great impression every time someone watches it,...

Choosing Between Branding and Action Advertising Campaigns: When To Do What

If you’ve decided to invest in advertising for your company, congratulations. That’s an important step on the road to growing your company and increasing your bottom line. The next thing to think about is what kind of advertising campaign you...