7 Social Media Platforms Your Business Should be Taking Advantage of Right Now

Every small business has a unique voice and a specific target audience they want to reach. Knowing precisely how to target your audience and where you can find them online can make it easier to connect at little to no cost. One of the best...

How to Integrate Lifestyle Marketing into Your Marketing Mix

Brands that want to position themselves as household names often use lifestyle marketing to get there. Lifestyle marketing, as the name suggests, is a strategy for bringing awareness to your products or services based on their alignment with a...

Marketing Tips for Seasonal Businesses

Marketing is required for any business’s success. Still, seasonal marketing makes a particular difference for companies that dabble in sports, tourism, weather-related activities, special occasions (i.e., weddings, holidays, etc.), and more areas...

Lifestyle Marketing Tips for Small Businesses

Lifestyle marketing aligns your products or services with the ideals and aspirations of your target audience. This marketing approach places your brand alongside household names through integrated segments in lifestyle programming, magazine and...

Direct Mail vs. Email Marketing

When it comes to marketing your brand, direct mail and email marketing are some of the best ways to get your message directly in front of your target audience. Putting your ad right into their inboxes, either physically or digitally, almost...

Maximize Your Ad Spend with These Tips

Small businesses face unique challenges when it comes to advertising. Unlike big corporations, you're not likely to have large advertising budgets to experiment with, but you still need to elevate your message above the competition. This means...

TV is Here to Stay: Why Your Business Needs to Take Advantage of TV Advertising

The first television ad was aired in 1941 and was seen by a mere 4,000 people. TV advertising has been booming ever since, with advertisers spending as much as $548 million per week. In the age of rising digital advertising, what makes TV...

Why Marketing to Too Many People Could Cost You

In the most basic sense, every marketing team's purpose is to reach the right consumers and increase sales. The problem is some businesses make the mistake of selling to everyone rather than the right ones. Take, for example, Segway, which...

Converting Social Engagement Into Results: 10 Things You Need to Know

The ultimate goal of marketing, regardless of the platform or method, is lead generation. The problem is, lead generation is the number one challenge for more than half (61%) of marketers. Generating interest in your brand is difficult to do...

7 Tips for Marketing as a Loan Officer in Las Vegas [INFOGRAPHIC]

To reach your target audience, it's essential to have a well thought out strategy. There's much to do before jumping into active campaigns. We know that it can feel overwhelming at first, but it's worth it when you're reaching the right people...