The Benefits of Using Email Marketing

Email marketing is a proven strategy for engaging potential and existing customers. Business owners may send out communication about sales, topics of consumer interest, or general information about the company regularly. The goal is to make an...

Case Study Highlight: Nevada State College

Nevada State College had a goal to improve enrollment by enhancing the teaching profession’s overall image and bringing awareness to its programs. However, they needed help shining a spotlight on their efforts. To achieve their goals and track...

Make Sure Your Media Partner is Giving You the Most

A media partner collaborates with your brand for the sake of getting your message out to your target audience. Most media professionals have the tools and expertise, including video production capabilities, to handle all aspects of your...

Tips for Specialized Healthcare Practices to Effectively Advertise Themselves

It can feel like an uphill struggle to market a healthcare practice, particularly during these times as practices compete for attention and brand recognition. However, this doesn't mean you have to get lost in the mix. If you want to break...

The Difference Between OTT & CTV [INFOGRAPHIC]

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

How to Use TV When You’re B2B

Television advertising is still a key component to a successful marketing campaign. With a 70% likelihood of recouping an investment within three to six months, TV commercials as part of a marketing strategy continue to bring a positive ROI. For...

Top 5 Blogs of 2020

There's no question 2020 was a rollercoaster of a year. It seemed every month brought new challenges, causing us all to quickly react both in our professional and personal lives. Despite all the hurdles, we pushed through, learned a lot and are...

Should You Use Ratings or Impressions to Measure Campaign Results?

It is important to understand the best way to measure your campaign results in order to gauge the effectiveness and ROI of your ad campaigns. However, it's essential to know which metrics to look at when measuring ad performance. 

Two key...

Financial Institutions Investing in Community Marketing

In a crowded market, establishing a financial institution can be challenging. Competition that has been around for years can make it difficult for your business to develop brand awareness and trust. One of the best ways to become a household...

The Importance of Social Media Engagement: Q&A With FOX5's Social Media Expert

Social media engagement is more than gathering followers and getting likes. It expands your marketing reach and boosts brand awareness among prospective clients. People spend over two hours on social media each day, and more and more businesses...