Bracing for the Heat - Tips for Increasing Your HVAC Profits

It’s summer in Las Vegas which means it's prime HVAC season! Air conditioning companies have a lot of competition, so it's important to create marketing materials that will break through the noise. Advertising makes all the difference when...

TV Production Process: How Meredith Las Vegas Creates Your TV Commercial

TV advertising is still bigger than ever, holding the title for consumer reach. TV reach is as high as 90% among adults 18 and older. Creating commercials is a great way to build brand awareness (especially in local areas), announce sales and...

Branding Tips for Local Las Vegas Businesses

The importance of branding your business in Las Vegas should never be overlooked. To stand out among competitors, you must go above and beyond to reach the right audience and make a memorable impression — which can be challenging in a city...

Why Las Vegas Businesses Should Take Advantage of Email Marketing

Few things are worse than an overrun, cluttered email. Especially when the majority of the items are spam and junk. With the average person receiving as many as 121 emails a day, it can be hard to keep up! No wonder a  whopping 35% of them go...

Sizzle this Summer with the MORE Outdoor Kitchen

Our kitchen is open! It’s been a long year and restaurants have been among the hardest hit by the pandemic. But you can still sizzle this summer with an appearance in our MORE Outdoor Kitchen.  

5 Steps to Develop a Strong Strategic Marketing Plan

Behind every successful business is a well-thought-out and well-prepared plan. Most importantly, a strong strategic marketing plan. It's what keeps everyone in your company on the same page and on track to meeting your marketing...

What Are OTT and CTV Advertising?

OTT and CTV are not the future of TV advertising – it's happening now!  More than 70% of consumers have at least one major OTT subscription (with several having more than one), and 80% of US TV households now have at least one CTV device, up from...

7 Tips for Creating an Effective TV Commercial

Having an effective TV commercial can make a dramatic difference in helping you reach some important business goals. Investing in TV can increase advertising effectiveness by 40%, and experts predict that TV advertising spending will grow...

10 Questions to Ask Yourself Before Creating a Marketing Plan

As you may already know, a well-thought-out marketing plan is essential for any business' success and growth. Planning and organization ensure everyone on the team is on the same page, understands their role, and knows how to execute it. 

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What Makes a TV Commercial Memorable?

Hey there, I’m Special Agent Gene Sugano from Area 5 Commercial Production. Hopefully, you’ve had some time to watch my Secrets To Successful TV Commercials. If not, I forgive you. Either way, you’ve gotten to the point where it’s time to create...