Lifestyle Marketing can open the door to potential customers who already share your similar interests and opinions! By collaborating with a well-known lifestyle brand to create custom content, your message will be more than an ad – it will provide information and entertainment. An example of a lifestyle show you can work with is KVVU/FOX5’s MORE show, airing Monday through Friday between 10 a.m. and 11 a.m. In addition to providing the newest tips and trends, MORE invites celebrities, influencers and business owners to promote their latest products and services to Las Vegas viewers.
Being on a lifestyle program helps give your brand credibility and familiarity. If you advertise with the MORE show, expect to hear the line, "I saw you on TV!" Consumers trust the authority of brands that are promoted by trusted faces and programs, including the ones on MORE. Consider these exciting benefits that come from being on the show.
1. You can expand your reach in the Las Vegas area.
MORE is Las Vegas's #1 lifestyle show, with more than 15,000 people watching daily. It has a wide reach throughout the Las Vegas community and followers who routinely engage with it as part of their day. If you're hoping to spread the word about your business and engage more consumers, the MORE show is a great way to accomplish your goals.
2. Create Deeper Connections with the Las Vegas Community.
Most people appreciate a recommendation - especially from a trusted source! That’s exactly what a lifestyle integrated segment could do for your business. By being featured on the show, it will position you as an expert in your field or a leader in your industry. People feel connected to the show and trust it to provide reputable information. When you connect your business with MORE , it helps your brand build that trust with viewers as well.
3. Target local consumers.
The MORE show goes out to a Las Vegas audience. As a local business, you want to be sure that your advertising appears in front of people who are likely to become consumers. Appearing on the show helps build a relationship with the people who watch it. It introduces people to your business in an appealing way.
4. Give your business longer to showcase your brand.
Most integrated segments are shot like an interview and come in around three minutes in length. That allows you to go into a lot more detail about your business than a thirty-second commercial. In that time, you can address customer pain points, tell your story and genuinely connect with your target audience.
5. Appearing on the MORE show can help consumers better visualize what you have to offer.
MORE segments are shot either LIVE in the studio* or on location. Say if you have a new restaurant, a pre-produced segment that's shot and edited could benefit you so you can show off your location, menu and ambience. If you're not in Las Vegas and promoting an online store or practicing social distancing, interviews can be set up via SKYPE. There are a lot of different ways and opportunities to show viewers your business. Luckily, a show producer will work with you to determine which way will be the most effective for you.
*Note, during this time of social distancing, in-studio segments are being substituted with LIVE SKYPE interviews .
6. It gets your products and services in front of consumers on social media, too.
The reach and engagement on MORE social accounts tops 100k. That means a lot of opportunities for consumers to see and engage with your content. You can also consider co-branded Facebook Live segments, where you can answer questions in real-time on the MORE Facebook page: an opportunity that can extend your reach considerably beyond your own social media following.
The MORE show offers a lot of potential advertising advantages for your business. As a lifestyle show, it can considerably extend your overall reach and help you better connect with your audience. Contact Meredith Las Vegas today to learn more about what the MORE show can accomplish for you.