Going Beyond Spots: The Expertise Your TV Consultant Should Be Providing

Kristin Baker

Kristin Baker About The Author

January 22, 2020 at 6:25 AM

Going Beyond Spots- The Expertise Your TV Consultant Should Be Providing

Working with media consultants is always useful, but the real value is when they go beyond just creating relevant content. When this occurs, your business will see continued results and partnerships as an added benefit. It is important to consider this option and make your consultant feel more like a partner, rather than just offering a service. Here are few things your TV consultant can do:

Conduct Initial Research

The right TV consultant will conduct research that helps determine the best type of content to create. They will find what’s currently missing in the market and determine how your brand can help fill the void customers may have. They will also help to  determine what works best as a TV spot.

Help Determine Your Target Market

Knowing your target market is key in determining the type of advertisement needed, but also in correctly positioning those advertisement campaigns to the right audience. Your TV consultant can and should be assisting you in discovering who you should be targeting. They can help answer where your target audience lives in terms of location, whether in a home or apartment, and the city. They also help with demographics such as finding out how old your audience is, what they do for a living, when and where they are watching television, and what channels they watch. All this information works together to create the best scenarios for success.

Assist in the Brainstorming Process

Working with a media partner provides insight and answers to questions you may not have thought of. In addition to determining the best way to get your message across, expert TV consultants help you figure out how long the TV ad spots should be, when it should run, and how often. It’s important to consider every aspect of your TV advertisements, such as determining if it should include real people and places, or whether it should be more visual with digital components. One of the key factors is your brand voice – how will the tone of your business be conveyed? Once you come up with your call to action, will it reinforce your message?

Manage the Creation of Your Commercial

Once you go through the initial steps, your TV consultant and media partners should handle the creative process of the content. How? First, they provide direction to ensure everyone is on the same page. They also work with you during pre- and post-production to make sure all bases are covered. When creating content, edits are crucial. Your consultant will make sure the editing process goes smoothly and everything is in place.

Track the Metrics and ROI

Every project and advertising campaign should have objectives and benchmarks. If you’re working with an expert TV consultant and media company, they should provide your metrics and ROI to determine how effective your efforts are. You want to make sure they track the success of not only your TV spot, but any additional marketing pieces you have created such as digital or social media campaigns. Knowing how these pieces are doing will help in further ad campaigns.

When working with a media partner, you get more assistance throughout the process rather than when working with just a TV consultant. Experienced media partners are known for going beyond the TV spot, assisting you in every step of the way in creating the most successful advertising campaigns possible. From developing your message and tone, all the way to getting your advertisement on the air, your media partner will be there to guide you through the process and make sure your on track. This is crucial when you don’t have that experience or resource in house. This will provide you with the best overall marketing experience and get your business the best results. 

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