It’s summer in Las Vegas which means it's prime HVAC season! Air conditioning companies have a lot of competition, so it's important to create marketing materials that will break through the noise. Advertising makes all the difference when consumers have an array of businesses to choose from.
Let's dive into the top marketing tips for increasing your HVAC profits this summer.
Be Active on Social Media
Social media is among the top marketing strategies for bringing more awareness to your business and building relationships with current customers in a way that strengthens loyalty and word-of-mouth referrals. In fact, more than 71% of consumers who've had positive experiences with brands on social media said they would recommend it to their friends and family.
You can do this in several ways:
- Showcase your work and projects with high-quality images and videos.
- Engage followers with interactive content by posting questions, quizzes, polls, going live and answering questions.
- Post reveals of new projects to bring more excitement and add appropriate hashtags to ensure a wider audience sees them.
- Show phases of jobs so they know what to expect.
Create a Commercial
Premiering a commercial helps you put a face to the business while also appealing to the audiences' emotions. It's an opportunity for you to put your words into action and show what sets your company apart from the competition.
With a reach of 90% among 18 and older and about 81% of millennials watching TV at least once a week, TV advertising isn't something you want to overlook.
Consider making your commercial memorable by appealing directly to your target audience and using emotional language they prefer using themes such as humor, love, family and happiness.
Include Testimonials on Your Website
Testimonials are another important element of marketing and increasing profits. This is because consumers trust other consumers more than they trust you. No offense, but of course, you think your business is better — they want to see that others believe it too!
Seventy-two percent of consumers say positive testimonials and reviews increase their trust in a business, and 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family.
You can do this by including the following:
- Before and after photos and videos
- Using past clients and their written/recorded testimonials or reviews
Host a Segment on a Lifestyle Show
Lifestyle marketing is another great way to ensure your reaching the right audience with your message, especially when you work with one that has segments dedicated to introducing local business to the right consumers tuning in to hear about it. Plus, they're already engaged and open to hearing you out!
We recommend having a series of segments on a lifestyle show to provide tips and tricks for easy projects that benefit your audience. Show them what you can do and encourage them to reach out to take their HVAC system to the next level.
Good examples for this summer can include summer cooling tips, ways to make your home ready for entertaining in the heat, small DIY repairs they can quickly take care of at home, and up-keep services to avoid big costly repairs.
Create an Email Newsletter Series
Email newsletters are great for staying connected with your customers, and you can grow your email list easily if done correctly. In fact, your social media presence can help in this case by promoting gated content, driving social media followers to your email marketing landing page, etc. After all, email delivers more than 4X higher ROI (on average 122%) than other digital channels.
With that being said, your email newsletter series should be beneficial to your audience in a way that encourages them to check it regularly. For instance, you could give customers ideas for what they can add to their honey-do list like small tasks that people might need to be reminded to do, but nothing you need to hire someone for. For example: changing the air filter properly or changing out your vent covers for max airflow.
Partner with Experienced Experts
Marketing will make a big difference for your HVAC company this summer, but it doesn't mean it won't be challenging. Marketing elements like commercials, social media, testimonials and email are sure to grow your business, but they take a lot of time, effort and skill. Fortunately, you don't have to go at it alone — working with a media partner to help you break through the noise will take the stress off your shoulders and give you the assurance you need knowing that your brand is in good hands.