Meredith Las Vegas Blog

Over-the-top (OTT) is now bigger than ever, and it's no longer a secret that marketers should be using it as part of their advertising campaigns. Not only is its reach extensive, targeting precise, execution more successful, and results out of...

Every small business has a unique voice and a specific target audience they want to reach. Knowing precisely how to target your audience and where you can find them online can make it easier to connect at little to no cost. One of the best...

The ultimate goal of marketing, regardless of the platform or method, is lead generation. The problem is, lead generation is the number one challenge for more than half (61%) of marketers. Generating interest in your brand is difficult to do...

There has never been a better time to use content-driven marketing to reach your target audience. Content-driven marketing is a strategy that seeks to educate buyers while turning them into customers. It brands you as an authority who is willing...

When you think about the transformation of the television set - bulky cubes with black and white pictures and antennas on top, to the now sleak, flat and crystal clear 4k picture - it’s pretty remarkable. Especially when you consider that through...

Any media partner working with a client needs a solid understanding of their goals--and, knowing their budget is an important part of that. Each marketing campaign starts with a budget, usually one based on the client's current financial status...

Working with media consultants is always useful, but the real value is when they go beyond just creating relevant content. When this occurs, your business will see continued results and partnerships as an added benefit. It is important to...

There is no argument that TV is very useful in generating mass awareness, attention and, more importantly, sales. However, to see the impact your TV ad is having, you must first evaluate your TV campaign return on investment, or ROI, and learn...