Meredith Las Vegas Blog

Television advertising is still a key component to a successful marketing campaign. With a 70% likelihood of recouping an investment within three to six months, TV commercials as part of a marketing strategy continue to bring a positive ROI. For...

Blogs have seen significant increases in popularity, and can be an excellent tool for marketers looking for new ways to connect with millennial members of their audience. Millennials are more likely to do extensive research before making a...

Regardless of the size of your business, advertising is incredibly important. You always have the potential to reach someone who can benefit from your business with your advertising efforts, increasing your reach and widening your customer base....

Now that the new year has arrived, it is time to prepare your annual advertising plan. Here’s what you need to know as you work on planning your annuals for the new year.

Over the past few years, companies have created ad campaigns that didn’t see as much success as they would have liked. Whether they targeted the wrong audience, ran the campaign on the wrong medium or channel, or the subject matter of their...