Crissie Bown

Crissie Bown

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Recent Posts

Generating Revenue: TV is Still The Answer

Many marketers agree that television is the way to go when advertising. Watching something on TV is not only engaging and memorable, but more popular than any other type of content out there. However, what many fail to recognize is that TV...

How to Position Yourself as a Leader in Your Category

Businesses strive to become the leaders in their industry: the name that people recognize when they think of a brand. Seventy seven percent of people refer to name brands, rather than specific objects, when they talk about certain products.  Many...

Why Can't I Just Advertise For One Month?

Short-term advertising: it sounds like an excellent way to spread information about a seasonal promotion or an upcoming sale. The problem, however, is that advertising is much more than a seasonal or short-term commitment. Consider McDonald's: a...

Understanding CPM and Other TV Buying Terms

Media advertising has the potential to drive brand awareness, build leads, and convert new potential customers. TV advertising, for example, can return $6.50 for every dollar spent on promotions.

The key for businesses lies in understanding how...

How to Ensure Your Ad Creative Connects and Engages With Potential Customers

It’s said that you only get one chance to make a good first impression, but the rules are a little different when creative TV ads are concerned. In this case, a good ad can potentially make a great impression every time someone watches it,...