Crissie Bown

Crissie Bown

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Recent Posts

Eat, Sleep, Sell and Advertise! Why Marketing Should Be a Constant in Your Business Plan!

Long-term marketing is no longer simply a nice thing to have; it's a crucial part of growing your business. Building a budget with long-term branding in mind promotes sustainability and increases your customers' lifetime value. Here are some...

How to Buy OTT Spots from Digital and TV

Over-the-top (OTT) is now bigger than ever, and it's no longer a secret that marketers should be using it as part of their advertising campaigns. Not only is its reach extensive, targeting precise, execution more successful, and results out of...

7 Social Media Platforms Your Business Should be Taking Advantage of Right Now

Every small business has a unique voice and a specific target audience they want to reach. Knowing precisely how to target your audience and where you can find them online can make it easier to connect at little to no cost. One of the best...

Marketing Tips for Seasonal Businesses

Marketing is required for any business’s success. Still, seasonal marketing makes a particular difference for companies that dabble in sports, tourism, weather-related activities, special occasions (i.e., weddings, holidays, etc.), and more areas...

Lifestyle Marketing Tips for Small Businesses

Lifestyle marketing aligns your products or services with the ideals and aspirations of your target audience. This marketing approach places your brand alongside household names through integrated segments in lifestyle programming, magazine and...

Converting Social Engagement Into Results: 10 Things You Need to Know

The ultimate goal of marketing, regardless of the platform or method, is lead generation. The problem is, lead generation is the number one challenge for more than half (61%) of marketers. Generating interest in your brand is difficult to do...

5 Do's and 5 Don'ts for Successful Content-Driven Marketing

There has never been a better time to use content-driven marketing to reach your target audience. Content-driven marketing is a strategy that seeks to educate buyers while turning them into customers. It brands you as an authority who is willing...

9 Facts About Email Marketing You May Not Have Known

Email marketing allows you to reach consumers in a place they already access on a regular basis: their email inboxes. On average, email marketing delivers a $38 return for every $1 invested. Savvy marketers have already engaged in email marketing...

The Biggest Lies About TV

When you think about the transformation of the television set - bulky cubes with black and white pictures and antennas on top, to the now sleak, flat and crystal clear 4k picture - it’s pretty remarkable. Especially when you consider that through...

Generating Revenue: TV is Still The Answer

Many marketers agree that television is the way to go when advertising. Watching something on TV is not only engaging and memorable, but more popular than any other type of content out there. However, what many fail to recognize is that TV...