Email marketing allows you to reach consumers in a place they already access on a regular basis: their email inboxes. On average, email marketing delivers a $38 return for every $1 invested. Savvy marketers have already engaged in email marketing for a long time, and they are set to continue that investment for some time to come. Have you been holding back on email marketing, not sure how it would perform, or wondering if it was the right solution for your business? Consider these nine facts about email marketing.
1. It can help increase website traffic and traffic to your social media pages.
Email marketing offers numerous opportunities to drive traffic to your other pages, where consumers can learn more about your business, make a purchase or connect with you on a deeper level through social media. Your emails are a great place to issue a teaser: a first opportunity for consumers to connect with your content. Through emails, you can also issue deals, promotions and incentives for consumers to go directly to your website. Those emails are a great way to remind consumers about your business and encourage them to make a purchase, especially if they have drifted away, abandoned a cart or made a recent purchase that could use some accessories or upgrades.
2. Email is a great way to help build credibility.
Through your emails, you can start to build a relationship with your customers and enhance your overall credibility. Your emails are a great way to show consumers that you are an expert in your field and you care about their pain points. Through your emails, you can provide solutions to common consumer problems, offer them more information about your industry and show your expertise in your field.
3. You can use email marketing to strengthen relationships with customers.
Each time you make a connection with your customers, you strengthen your relationship with them. Emails are a great way to let them know you care. You can send out reminders about upcoming holidays, exclusive sales or address how you’re working to better serve your customers. You can also automate emails that send out deals to consumers on their birthday, which can enhance their appreciation of your brand.
4. Email makes marketing seem more personable.
With an effective subject line and video, testimonials, and moving graphics, you can connect more with consumers and showcase your business as a whole. Those elements make your business seem more personable as you put a face on your brand and share who you are with consumers.
5. It helps keep your business top-of-mind with consumers.
Your business can fade quickly from consumers' minds if you do not connect with them on a regular basis. Sending out scheduled emails are a great way to get their attention and keep your brand top-of-mind when they're ready to make a purchase.
6. You can retarget website visitors based on their activity.
A consumer visited your website, but did not make a purchase. Now what? Thanks to your emails, you can retarget them based on specific needs. Cart abandonment emails can substantially increase sales on abandoned carts. Forty percent of consumers open those emails, 50 percent of those that open them click through, and 50 percent of those that click through make a purchase--all from a simple email reminding them about their intent to buy.
7. It can help you reconnect with past customers.
Email is a great way to get in touch with customers who have used your business in the past, but might not have made a purchase recently. Your emails can let them know what changes you have made in your business, what new products you have and why they should come back for a future shopping experience. You can even provide them with a special coupon or promo code that might nudge them to make another purchase.
8. It's a cost-effective medium.
The cost of postage can add up quickly: direct mailers cost around 20 cents per piece. Email marketing services, on the other hand, may end up costing just 3 cents per email sent out--and that total can be more or less, depending on what goes into each campaign. To request a quote based on your targeting needs and budget, click here.
9. Emails help encourage the reader to take action.
Your customer has already opened your email and checked out your content. Now, you need them to take action. With an effective call to action, you can help encourage an immediate response from consumers who are interested in your content.
Email marketing is an excellent way to enhance relationships with customers, improve your reach and bring more customers back to take further action with your business. By working with a media company, you can include email as part of your overall advertising campaign for greater results. Have you been on the fence about email advertising? If so, now is the time to dive in and see what results you can achieve.