You already know — the real estate market is hot right now. With interest rates at historic lows and the industry saturated with competition, it's going to take a lot more work in 2021 to reach the right homebuyers with your brand and services.
Mortgage brokers are always looking for innovative ways to increase business and connect buyers with the right loan. With the right marketing tactics, mortgage brokers can turn leads into loans in no time.
Here are 21 creative mortgage marketing ideas to implement in 2021.
1. Sponsor an integrated segment on your local morning lifestyle show.
Your local morning lifestyle show is the perfect place to sponsor an integrated segment for your services. Chances are the viewers are already interested in buying a home or ready to cash in on their existing home!
Seeing what you can do for them through loan processes can be the icing on the cake that encourages local buyers to seek you out for more information.
Worst-case scenario — they aren't looking and keep you in the back of their mind for when they are.
2. Get involved in cause marketing and sponsor local charity events.
Cause marketing is becoming increasingly important as consumers expect businesses to give back to their communities and support local charities. Seventy-three percent of consumers believe a company should take actions that increase profits and improve economic and social conditions in the community where it operates.
This method not only helps you with brand awareness and positive consumer impressions but helps real people in need.
3. Provide customer testimonials.
People trust genuine customer reviews over the word of any business. For an apparent reason — every company thinks they're the best and says it but not every customer is willing to say a business is the best unless they've experienced it firsthand.
Seventy-two percent of consumers say positive testimonials and reviews increase their trust in a business, and 88% of consumers trust online testimonials and reviews as much as recommendations from friends or family.
4. Create an email marketing campaign.
Creating an email marketing campaign is necessary for the growth of your business. Not only is it cost-effective, and the results are measurable, but it can be personalized, interactive, versatile, and reaches a high volume of users.
More than 3.9 billion global email users exist right now, and that figure is set to grow to more than half of the world's population (4.3 billion) by 2023.
5. Feature home maintenance tips in a newsletter.
Home maintenance tips are hot right now, with homeowners constantly worried about their home's appraised value, considering putting their homes up for sale, and many consumers becoming first-time homebuyers.
This is also a great way to establish yourself as an expert in the industry.
6. Go live on social media and interview an expert in your industry.
Another great way to get your business more attention is to interview an expert in your industry and go live on social media with it. Not only can it get your more brand awareness through shares and interactions in the comment section, but you encourage viewers to learn more about you after providing them with such important insight.
7. Create blog content.
Creating blog content is another way to win more clients in 2021. It’s one of the most popular ways to increase traffic, leads, conversions and establish yourself as an expert in the industry.
Not only did research reported by HubSpot find that companies with blogs produce an average of 67% more leads monthly than companies that don't blog, but they also found that 80% of internet users interact with both social media sites and blogs.
8. Create a one-sheet featuring your services that you can send to clients.
A one-sheet is a quick and easy way to feature your services and introduce yourself to clients. It should include great customer reviews, ways to contact you, social media handles, and more.
9. Add an email signature with links to your website and blog posts.
This may not seem like a big deal, but much like call-to-actions (CTAs) in a social media post or similar, an email signature linked to your website and blog posts encourages recipients to check them out.
10. Create videos featuring mortgage steps to share on social media.
Believe it or not, 54% of consumers admit they want to see more video content from a brand or business they support. Videos featuring mortgage steps are particularly important right now since so many people are in the process of selling and buying homes.
11. Air a TV commercial.
When combined with digital advertising efforts, TV commercials can be incredibly effective. Just remember to keep it around 30-seconds and start with a great attention-grabber right off the bat to win their attention.
12. Create a list of FAQs for your website.
FAQs are not only great for SEO purposes, but they also help answer questions your current and potential buyers are interested in getting answered.
13. Segment your database by where your prospects are in the buyer’s journey.
This is important because you need to approach consumers in ways that are most relevant to where they are in their buyer journey — awareness, consideration, and decision.
A buyer in the awareness stage isn't ready to make a purchase, and a buyer in the decision stage is far past learning about new products and services and ready to make a purchase.
14. Give client appreciation gifts.
It doesn't have to be something big or expensive. Small gifts like branded pens and notepads are a popular appreciation gift that is affordable for businesses and enjoyed by clients.
15. Create a library of free checklists.
Freebies make buyers feel more valued and special. Consider adding these to your library of free checklists along with other great topics and tips:
- Improving your credit
- Documents you need to get a mortgage
- How to improve your home's value
- Seasonal home maintenance
16. Use strong CTAs in all your marketing materials.
A strong CTA means you've successfully told the user what they should do and motivated them to do it.
17. Track user analytics on your website.
Without the information provided through tracking user analytics, you likely don't know you have any problem areas, let alone understand what they are. Analyzing website data helps you optimize your process.
18. Make your website mobile-friendly.
This means businesses can no longer afford to underestimate the potential of keeping their platforms and content mobile-friendly.
19. Make sure your website loads quickly.
There's nothing more frustrating for viewers than waiting to get into your website and access your services and content. Keep up on website maintenance to ensure this isn't a common problem, or you may lose out on some potential clients.
20. Create an awesome customer experience.
Customer experience is no longer a benefit for consumers — it's an expectation. Not only are 86% of buyers willing to pay more for a great customer experience, but many will drop a business without hesitation if they feel their experience was less than satisfactory.
21. Create a strong SEO campaign.
Creating a solid SEO campaign is vital to winning more clients and increasing your sales. When done correctly, SEO is a sure way to get your brand and business in front of searchers who need your expertise and services.
Stay Ahead With More Marketing Tips
You'll undoubtedly win more clients this year with these 21 creative tips, but it shouldn't stop there. If you want to keep those clients, you need to stay updated on the latest and keep improving your marketing efforts.
Follow our Meredith Las Vegas blog for more insights and resources on 2021 mortgage marketing and the latest best practices. We know it can be a challenge resonating with current and potential buyers, but with the right partner, it doesn't have to be.