Gray Las Vegas Blog

Lifestyle marketing has enhanced the brand image of many successful companies, resulting in a thriving community of engaged customers. Dove's "Real Beauty" campaign helped it gain an audience focused on body positivity, differentiating itself...

While it's true that furniture companies have vast opportunities to benefit from right now, there's also no denying that there is a challenge the industry faces that can make it difficult to take advantage of the occasion.  

The auto chip shortage and supply chain crisis are creating severe inventory shortages, especially for auto dealers and furniture stores. While waiting for supplies and products, you may be wondering is it worth it to keep advertising? The short...

Long-term marketing is no longer simply a nice thing to have; it's a crucial part of growing your business. Building a budget with long-term branding in mind promotes sustainability and increases your customers' lifetime value. Here are some...

Millions of people use Facebook each day, but you can't rely on this platform alone to reach a mass audience. TV’s a much better marketing medium, reaching up to 84% of consumers last year. Here are some tips on how to reach a mass audience with...

Having a quality product is no longer enough to encourage sales. Consumers are prioritizing purpose-driven companies when making their purchasing decisions. It not only makes them feel good for supporting a brand that is committed to making a...

Believe it or not, this holiday shopping season will be the first major shopping season since the pandemic. Last Fall was an unexpected boost for many businesses, but this Fall is predicted to top it. More people are moving away from uncertainty...

When sales are down, it makes sense to start advertising as soon as possible.  Reasons being...

• If you don't advertise your business, consumers won't know you exist. 
• You have to spend money generating awareness in order to make money. 
• You...

Considering we have now entered one of the most concerning talent shortages — and are expecting it to only get worse with time — it is more important than ever to ensure your company is in a position to overcome this challenge. Millions of...

There's no denying the explosive power of over-the-top (OTT) anymore — from increasing subscriptions and advertising budgets to ever-evolving technological advancements. OTT is here to stay, benefiting companies with hyper-targeting,...