Converting Social Engagement Into Results: 10 Things You Need to Know

The ultimate goal of marketing, regardless of the platform or method, is lead generation. The problem is, lead generation is the number one challenge for more than half (61%) of marketers. Generating interest in your brand is difficult to do...

7 Tips for Marketing as a Loan Officer in Las Vegas [INFOGRAPHIC]

To reach your target audience, it's essential to have a well thought out strategy. There's much to do before jumping into active campaigns. We know that it can feel overwhelming at first, but it's worth it when you're reaching the right people...

Bankruptcy Attorney Advertising in the Digital Age

As with any other business, bankruptcy lawyers require strategies and planning to succeed with their advertising. With a well-developed marketing strategy in place, you'll be able to stand apart from other law firms. However, there are some...

The Benefits of Using Email Marketing

Email marketing is a proven strategy for engaging potential and existing customers. Business owners may send out communication about sales, topics of consumer interest, or general information about the company regularly. The goal is to make an...

Case Study Highlight: Nevada State College

Nevada State College had a goal to improve enrollment by enhancing the teaching profession’s overall image and bringing awareness to its programs. However, they needed help shining a spotlight on their efforts. To achieve their goals and track...

Make Sure Your Media Partner is Giving You the Most

A media partner collaborates with your brand for the sake of getting your message out to your target audience. Most media professionals have the tools and expertise, including video production capabilities, to handle all aspects of your...

Tips for Specialized Healthcare Practices to Effectively Advertise Themselves

It can feel like an uphill struggle to market a healthcare practice, particularly during these times as practices compete for attention and brand recognition. However, this doesn't mean you have to get lost in the mix. If you want to break...

The Difference Between OTT & CTV [INFOGRAPHIC]

To reach your target audience, it's essential to use multiple platforms to improve your ability to influence and connect with them. On average, omnichannel marketing shows 91% greater customer retention. Marketers advertising across multiple...

How to Use TV When You’re B2B

Television advertising is still a key component to a successful marketing campaign. With a 70% likelihood of recouping an investment within three to six months, TV commercials as part of a marketing strategy continue to bring a positive ROI. For...

Top 5 Blogs of 2020

There's no question 2020 was a rollercoaster of a year. It seemed every month brought new challenges, causing us all to quickly react both in our professional and personal lives. Despite all the hurdles, we pushed through, learned a lot and are...