How to Position Your Brand for Holiday Shopping Season Success

Believe it or not, this holiday shopping season will be the first major shopping season since the pandemic. Last Fall was an unexpected boost for many businesses, but this Fall is predicted to top it. More people are moving away from uncertainty...

Benefits of Continuing to Advertise When Times Are Good

When sales are down, it makes sense to start advertising as soon as possible.  Reasons being...

  • If you don't advertise your business, consumers won't know you exist. 
  • You have to spend money generating awareness in order to make money. 
  • You...

Recruitment Marketing: How to Build Your Employer Brand and Win Talent

Considering we have now entered one of the most concerning talent shortages — and are expecting it to only get worse with time — it is more important than ever to ensure your company is in a position to overcome this challenge. Millions of...

OTT Ad Tips and Tricks

There's no denying the explosive power of over-the-top (OTT) anymore — from increasing subscriptions and advertising budgets to ever-evolving technological advancements. OTT is here to stay, benefiting companies with hyper-targeting,...

Home Improvement is HOT in Las Vegas and Now is the Time to Advertise!

A lot is changing in the home improvement market (for the better!), and your advertising must get ahead to keep the advantage over your competition in Las Vegas. There is no better time than now to strike with a marketing strategy that's sure to...

What Is a Lifestyle Segment, Anyway? (And How to Schedule One)

An interview segment on MORE Local. Las Vegas. featuring your business has many benefits, including help with exposure, becoming known in the community, and helping the audience get to know what your company offers. There isn't much that can...

8 Stats That Will Have You Saying YES! To OTT

By now, there's been a lot of talk about OTT and the potential it brings to marketing and advertising. Not only is it growing more popular among consumers with more than 50 million cord-cutters in the U.S. (and predicted to reach 55.1 million in...

Paid Ads & PR – How to Use Both to Your Advantage!

When it comes to reaching your marketing goals, it is important to consider using both an advertising and PR campaign. Advertising is great for improving website traffic, brand awareness, lead generation, conversion and sales. Public relations is...

How to Buy OTT Spots from Digital and TV

Over-the-top (OTT) is now bigger than ever, and it's no longer a secret that marketers should be using it as part of their advertising campaigns. Not only is its reach extensive, targeting precise, execution more successful, and results out of...

Digital Marketing Tips for Moving Companies

With a record-breaking housing market, Las Vegas is on the move! Digital marketing for your moving company can transition your website from an online portfolio to a lead-generating machine. More and more consumers are looking to the web to search...