Brands that want to position themselves as household names often use lifestyle marketing to get there. Lifestyle marketing, as the name suggests, is a strategy for bringing awareness to your products or services based on their alignment with a...
Lifestyle marketing aligns your products or services with the ideals and aspirations of your target audience. This marketing approach places your brand alongside household names through integrated segments in lifestyle programming, magazine and...
The first television ad was aired in 1941 and was seen by a mere 4,000 people. TV advertising has been booming ever since, with advertisers spending as much as $548 million per week. In the age of rising digital advertising, what makes TV...
The ultimate goal of marketing, regardless of the platform or method, is lead generation. The problem is, lead generation is the number one challenge for more than half (61%) of marketers. Generating interest in your brand is difficult to do...