Meredith Las Vegas Blog

Brands that want to position themselves as household names often use lifestyle marketing to get there. Lifestyle marketing, as the name suggests, is a strategy for bringing awareness to your products or services based on their alignment with a...

Marketing is required for any business’s success. Still, seasonal marketing makes a particular difference for companies that dabble in sports, tourism, weather-related activities, special occasions (i.e., weddings, holidays, etc.), and more areas...

Lifestyle marketing aligns your products or services with the ideals and aspirations of your target audience. This marketing approach places your brand alongside household names through integrated segments in lifestyle programming, magazine and...

When it comes to marketing your brand, direct mail and email marketing are some of the best ways to get your message directly in front of your target audience. Putting your ad right into their inboxes, either physically or digitally, almost...

Small businesses face unique challenges when it comes to advertising. Unlike big corporations, you're not likely to have large advertising budgets to experiment with, but you still need to elevate your message above the competition. This means...

The first television ad was aired in 1941 and was seen by a mere 4,000 people. TV advertising has been booming ever since, with advertisers spending as much as $548 million per week. In the age of rising digital advertising, what makes TV...

In the most basic sense, every marketing team's purpose is to reach the right consumers and increase sales. The problem is some businesses make the mistake of selling to everyone rather than the right ones. Take, for example, Segway, which...

The ultimate goal of marketing, regardless of the platform or method, is lead generation. The problem is, lead generation is the number one challenge for more than half (61%) of marketers. Generating interest in your brand is difficult to do...

To reach your target audience, it's essential to have a well thought out strategy. There's much to do before jumping into active campaigns. We know that it can feel overwhelming at first, but it's worth it when you're reaching the right people...

As with any other business, bankruptcy lawyers require strategies and planning to succeed with their advertising. With a well-developed marketing strategy in place, you'll be able to stand apart from other law firms. However, there are some...