Reach a Massive Audience with these Pro Tips

Millions of people use Facebook each day, but you can't rely on this platform alone to reach a mass audience. TV’s a much better marketing medium, reaching up to 84% of consumers last year. Here are some tips on how to reach a mass audience with...

Benefits of Continuing to Advertise When Times Are Good

When sales are down, it makes sense to start advertising as soon as possible.  Reasons being...

  • If you don't advertise your business, consumers won't know you exist. 
  • You have to spend money generating awareness in order to make money. 
  • You...

How to Buy OTT Spots from Digital and TV

Over-the-top (OTT) is now bigger than ever, and it's no longer a secret that marketers should be using it as part of their advertising campaigns. Not only is its reach extensive, targeting precise, execution more successful, and results out of...

TV Production Process: How Meredith Las Vegas Creates Your TV Commercial

TV advertising is still bigger than ever, holding the title for consumer reach. TV reach is as high as 90% among adults 18 and older. Creating commercials is a great way to build brand awareness (especially in local areas), announce sales and...

Sizzle this Summer with the MORE Outdoor Kitchen

Our kitchen is open! It’s been a long year and restaurants have been among the hardest hit by the pandemic. But you can still sizzle this summer with an appearance in our MORE Outdoor Kitchen.  

7 Tips for Creating an Effective TV Commercial

Having an effective TV commercial can make a dramatic difference in helping you reach some important business goals. Investing in TV can increase advertising effectiveness by 40%, and experts predict that TV advertising spending will grow...

What Makes a TV Commercial Memorable?

Hey there, I’m Special Agent Gene Sugano from Area 5 Commercial Production. Hopefully, you’ve had some time to watch my Secrets To Successful TV Commercials. If not, I forgive you. Either way, you’ve gotten to the point where it’s time to create...

What to Consider Before Making Your Commercial

It’s time to make your commercial! 

You have the lights, camera, and talent! Now time for the most critical part - how to make it memorable? A great commercial can leave you laughing or crying, but no matter how the viewer is left feeling, the...

TV is Here to Stay: Why Your Business Needs to Take Advantage of TV Advertising

The first television ad was aired in 1941 and was seen by a mere 4,000 people. TV advertising has been booming ever since, with advertisers spending as much as $548 million per week. In the age of rising digital advertising, what makes TV...

How to Use TV When You’re B2B

Television advertising is still a key component to a successful marketing campaign. With a 70% likelihood of recouping an investment within three to six months, TV commercials as part of a marketing strategy continue to bring a positive ROI. For...