Why the Supply Chain Crisis Shouldn’t Put the Brakes on Your Advertising

The auto chip shortage and supply chain crisis are creating severe inventory shortages, especially for auto dealers and furniture stores. While waiting for supplies and products, you may be wondering is it worth it to keep advertising? The short...

Eat, Sleep, Sell and Advertise! Why Marketing Should Be a Constant in Your Business Plan!

Long-term marketing is no longer simply a nice thing to have; it's a crucial part of growing your business. Building a budget with long-term branding in mind promotes sustainability and increases your customers' lifetime value. Here are some...

Reach a Massive Audience with these Pro Tips

Millions of people use Facebook each day, but you can't rely on this platform alone to reach a mass audience. TV’s a much better marketing medium, reaching up to 84% of consumers last year. Here are some tips on how to reach a mass audience with...

7 Marketing Tips that Create a Meaningful Community Connection

Having a quality product is no longer enough to encourage sales. Consumers are prioritizing purpose-driven companies when making their purchasing decisions. It not only makes them feel good for supporting a brand that is committed to making a...

Benefits of Continuing to Advertise When Times Are Good

When sales are down, it makes sense to start advertising as soon as possible.  Reasons being...

  • If you don't advertise your business, consumers won't know you exist. 
  • You have to spend money generating awareness in order to make money. 
  • You...

8 Stats That Will Have You Saying YES! To OTT

By now, there's been a lot of talk about OTT and the potential it brings to marketing and advertising. Not only is it growing more popular among consumers with more than 50 million cord-cutters in the U.S. (and predicted to reach 55.1 million in...

Paid Ads & PR – How to Use Both to Your Advantage!

When it comes to reaching your marketing goals, it is important to consider using both an advertising and PR campaign. Advertising is great for improving website traffic, brand awareness, lead generation, conversion and sales. Public relations is...

10 Questions to Ask Yourself Before Creating a Marketing Plan

As you may already know, a well-thought-out marketing plan is essential for any business' success and growth. Planning and organization ensure everyone on the team is on the same page, understands their role, and knows how to execute it. 

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Make Sure Your Media Partner is Giving You the Most

A media partner collaborates with your brand for the sake of getting your message out to your target audience. Most media professionals have the tools and expertise, including video production capabilities, to handle all aspects of your...

Tips for Specialized Healthcare Practices to Effectively Advertise Themselves

It can feel like an uphill struggle to market a healthcare practice, particularly during these times as practices compete for attention and brand recognition. However, this doesn't mean you have to get lost in the mix. If you want to break...